Counterfeits copy the mark. Dupes copy the shape.
A counterfeit is designed to pass as genuine. A dupe is sold as an alternative. Both can infringe, and they often share a supply chain. Bridge treats them as one investigation problem, not two dashboard filters.
What they are
Counterfeits use a brand's name, logo, or other identifying features without permission. Dupes usually do not claim to be genuine, but they still trade on look, feel, or formula. Courts look at consumer confusion, not at a hashtag.
How Bridge treats them
We detect unauthorised product and lookalikes across marketplaces, social, and sites, then enforce against high-volume sellers and investigate the factories and wholesalers behind them. Listings are evidence. The target is the pipeline.
What software-only programmes miss
A crawler can flag a logo. It cannot tell you who packed the carton, which wholesaler restocks after a raid, or whether the dupe is cover for trademark infringement. That work is investigations, which is why software-only programmes stall at the listing.